Date: November, 2009
Overview: Paskill, Stapleton & Lord contracted with Dinkum in November, 2009 to increase their visibility on the web.
Paskill, Stapleton & Lord contracted with Dinkum in November, 2009 to increase their visibility on the web.
While they have a well designed website, they also had some technical issues that needed to be addressed before Dinkum could tackle the SEO. There was a duplicate site that required some redirects, an XML site map was needed, among other issues.
Keyword research was a vital component of this campaign. Dinkum did the research, then worked with the PSandL team to identify the keyword phrases that are relevant to their business model. The results of that process allowed Dinkum to create and implement the Meta data for the site. We were now in position to work on their visibility.
Early in the campaign, PSandL did not rank for most of their important keyword phrases. Through a strategy of link building, digital asset distribution, and web site adjustments, they are now much more visible.
They are now ranking quite well for many of their important phrases.
As we continue to partner with PSandL, we will be looking for new ways to make them #1 with search, as they continue to make themselves #1 with their customers.